Automotive | Salesforce

Summary

The client is an international automaker with annual global sales of about $43.40 billion. The business is a pioneer in the creation of goods and services for the building industry. Safety, European history, and design are its main selling points.

Challenges:

Prior to implementing UnfoldLabs' solutions, the customer had several difficulties, including the following:

  • They had separate platforms for their marketing and e-commerce operations
  • Due to Salesforce Classic's limitations, mobile platforms couldn't support eCommerce
  • Security lapse when processing the order
  • Unable to properly market online
  • No actual inventory

Solutions:

UnfoldLabs offered a complete 360-degree solution that was cutting-edge and made use of a range of platforms, such as HubSpot and Salesforce. For improved business operations, we worked on the design, architecture, and implementation of a new solution, which included:

  • Salesforce was built with a UI/UX solution and geared for mobile e-commerce
  • Achieved Google Ad/Merchant success and Feedonomics integration
  • Real-time inventory with integrated Filmmaker and Salesforce eCommerce
  • Dynamic lead creation with HubSpot and Salesforce B2B commerce integrated
  • Installed reCAPTCHA

Outcomes:

To assure the project's success, UnfoldLabs was able to effectively restructure and modernize the client's operations. Consequently, the client had the following advantages:

  • Inclusion of the mobile e-commerce channel, increased revenue
  • Safe customer payment information
  • Increased lead generation by a factor of three
  • Higher profit thanks to real-time inventory control
  • Increased revenue and brand recognition

This company wasn’t able to provide e-commerce on mobile platforms due to the limitation of Salesforce Classic, and they were unable to provide real-time inventory. My team created a successful UI/UX solution, optimized Salesforce for mobile e-commerce, and increased the company’s revenue by enabling them to provide real-time inventory management.

- Nixon James, Salesforce/DevSecOps Practice Director

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